IMCA/AM Best Marketing Leader Lunch with Foremost Insurance’s Jeff Bair

Friday, May 13, 2022, at 12:00 p.m. ET

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In a live, interactive roundtable discussion, Jeff Bair, head of IA marketing and national accounts-IA distribution at Foremost Insurance, will discuss branding, how marketing is evolving to meet customers’ changing expectations, opportunities and challenges in marketing to independent agents, the use of social media, and uncovering the keys to success in digital marketing. This is a joint presentation of the Insurance Marketing & Communications Association (IMCA) and AM Best.  

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Panelists include:

• Jeff Bair, head of IA marketing and national accounts-IA distribution, Foremost Insurance
• Peter van Aartrijk, principal, Aartrijk, and IMCA CMO Council member
• Lee McDonald, group vice president, AM Best
• Lori Chordas, senior associate editor, AM Best TV