IMCA/AM Best Marketing Leader Lunch with Crum & Forster’s Hallie Harenski

Recorded Friday, March 11, 2022


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In an interactive roundtable discussion, Hallie Harenski, head of corporate communications at Crum & Forster, discusses brand, customer engagement, effective ways marketers are working with other senior organization leaders to develop successful messaging, and how the COVID-19 pandemic increased the focus on digital marketing. This is a joint presentation of the Insurance Marketing & Communications Association (IMCA) and AM Best. Watch now.  

Panelists include:

  • Hallie Harenski, head of corporate communications, Crum & Forster, and IMCA board member
  • Peter van Aartrijk, principal, Aartrijk, and IMCA CMO Council member
  • Lori Chordas, senior associate editor, AM Best TV