Jon Swallen, senior vice president of research at TNS Media Intelligence, is the featured interview in the Tuesday, November 3, edition of BestDay Audio. Swallen is also a featured speaker at the Insurance Marketing and Advertising Summit, set for Thursday, November 5, in New York City.
Listen to the interview at www.bestdayaudio.com. Learn more about A.M. Best's fourth annual Insurance Marketing and Advertising Summit at www.ambest.com/imas.
Swallen and his team at TNS Media Intelligence monitor and report on insurers' spending on advertising. In the audio interview, Swallen gives a preview of his conference presentation, which will cover:
--How national insurance advertisers are allocating their mass-marketing advertising;
--How auto insurers have adapted their marketing messages to the economic climate; and
--Why sports marketing is now one quarter of insurers' national advertising spend.
The Insurance Marketing and Advertising Summit, sponsored by Best's Review, features presentations and panels on insurance advertising and communicating within the insurance industry, along with in-depth looks at campaigns by and best practices from leading insurance marketers. This one-day conference is set for Thursday, November 5, at the Westin New York at Times Square in New York City.
Other presenters include:
--John Swigart, Esurance
--Brad Loescher, Maiden Re
--Jill Howell, Newhall Klein
--Reg Pierce, Bailey Brand Consulting
--Randall Clinger, Swiss Re Americas
--Gary Kimball, Kimball Communications
--Susan Engleson, comScore
--John Parker, Zurich North America
--Bruce Foudree, Locke Lord Bissell & Liddell
--Tom Wetzel, Thomas H. Wetzel & Associates
--Crystalyn Stuart, Imre Communications
For information and to register, visit www.ambest.com/imas.
Founded in 1899, A.M. Best Company is a global full-service credit rating organization dedicated to serving the financial and health care service industries, including insurance companies, banks, hospitals and health care system providers.
