Insurance Marketing and Advertising Summit 2008

The Insurance Marketing and Advertising Summit is A.M. Best's annual conference for marketers and advertisers seeking to learn more about reaching the insurance industry and insurance customers. Speakers include marketers from insurance organizations, advertising and marketing experts and researchers into consumer and professional trends and developments.

Lee McDonald, Group Vice President, Communications, A.M. Best Company Survey results, understanding the insurance industry. (11/6/2008)

Steven Schreibman, Vice President of Advertising and Brand Marketing, Nationwide What's a former marketer for Victoria's Secret doing in the insurance industry? At Nationwide, Steve Schreibman is helping to kick the country's biggest life and financial services powerhouse into high gear through high-impact advertising and marketing. (11/6/2008)

Shane Boyd, Vice President, Communications and Branding, Travelers Travelers shares the thinking and the execution behind the Travelers Championship; a PGA Tour event for which Travelers is the title sponsor. How it works, what's required and what's the payoff. (11/6/2008)

Jennifer Wislocki, 2nd Vice President, Communications and Sponsorships, Travelers Travelers shares the thinking and the execution behind the Travelers Championship; a PGA Tour event for which Travelers is the title sponsor. How it works, what's required and what's the payoff. (11/6/2008)

Nancy Carini, Director-Marketing, Conning & Co. Conning & Co. traces its roots back to 1912 but it's now in an ongoing quest to re-establish its name within the insurance community. Known for its asset-management skills and research, the company is now in the midst of a top-to-bottom branding remake. What's behind that process, lessons learned from working inside the insurance industry and how to penetrate the crowded field for high-level financial services. (11/6/2008)

Jeremy Bowler, Senior Director, J.D. Power and Associates Most insurance customers renew their policies but more than a third shopped for another carrier in the last 12 months. That's because of disappointing service with their current carrier or some other external factor. J.D. Power has been studying the factors and behavior that trigger insurance shopping. Based on the recent polling of 185,000 U.S. households and survey of 8,500 insurance shoppers, this presentation will: reveal the incidence and dynamics of shopping attitudes and behaviors; explore the drivers of brand perception, consideration and avoidance; examine the decision drivers to stay or leave a carrier; and present recommendations on what carriers can do to retain current customers and attract new ones. Attendees will receive a complimentary compilation of management discussions around the topic of insurance shopping. (11/6/2008)

Walter Podgurski, InsuranceBroadcasting.com The Insurance Media Association will induct a prominent insurance figure into its hall of fame. (11/6/2008)

Ansi Vallens, Principal, Signals & Strategies As more insurers adopt enterprise risk management tools for financial, underwriting and operating exposures, one often-ignored but highly correlated risk is reputation. More than crisis management -- which is usually an exercise in damage control -- enterprise reputation management involves examining internal risk correlations and determining the possible reputational impacts in advance. Some are already doing it. Here's how. (11/6/2008)

When the Going Gets Tough, the Tough Get Communicating (Part 1) Not only are insurers at the mercy of mother nature, fickle markets and the economy, they face a press and public that is openly distrustful. Two experienced insurance communicators tell how they've dealt with communications in crisis. Participants include: Gary Kimball, President of Kimball Communications; Christopher Winans, Senior Vice President of AXA-Equitable; Ansi Vallens, Principal for Signals & Strategies; and James M. Peavy, Assistant Vice President for A.M. Best Company. (11/6/2008)

When the Going Gets Tough, the Tough Get Communicating (Part 2) Not only are insurers at the mercy of mother nature, fickle markets and the economy, they face a press and public that is openly distrustful. Two experienced insurance communicators tell how they've dealt with communications in crisis. Participants include: Gary Kimball, President of Kimball Communications; Christopher Winans, Senior Vice President of AXA-Equitable; Ansi Vallens, Principal for Signals & Strategies; and James M. Peavy, Assistant Vice President for A.M. Best Company. (11/6/2008)

When the Going Gets Tough, the Tough Get Communicating (Part 3) Not only are insurers at the mercy of mother nature, fickle markets and the economy, they face a press and public that is openly distrustful. Two experienced insurance communicators tell how they've dealt with communications in crisis. Participants include: Gary Kimball, President of Kimball Communications; Christopher Winans, Senior Vice President of AXA-Equitable; Ansi Vallens, Principal for Signals & Strategies; and James M. Peavy, Assistant Vice President for A.M. Best Company. (11/6/2008)

When the Going Gets Tough, the Tough Get Communicating (Part 4) Not only are insurers at the mercy of mother nature, fickle markets and the economy, they face a press and public that is openly distrustful. Two experienced insurance communicators tell how they've dealt with communications in crisis. Participants include: Gary Kimball, President of Kimball Communications; Christopher Winans, Senior Vice President of AXA-Equitable; Ansi Vallens, Principal for Signals & Strategies; and James M. Peavy, Assistant Vice President for A.M. Best Company. (11/6/2008)

When the Going Gets Tough, the Tough Get Communicating (Part 5) Not only are insurers at the mercy of mother nature, fickle markets and the economy, they face a press and public that is openly distrustful. Two experienced insurance communicators tell how they've dealt with communications in crisis. Participants include: Gary Kimball, President of Kimball Communications; Christopher Winans, Senior Vice President of AXA-Equitable; Ansi Vallens, Principal for Signals & Strategies; and James M. Peavy, Assistant Vice President for A.M. Best Company. (11/6/2008)

Meet the Publications (Part 1) Tough questions for the industry's toughest critics. Participants include: Walter Podgurski, InsuranceBroadcasting.com; Lynna Goch, Editor of Best's Review Magazine; Gavin Souter, Managing Editor of Business Insurance Magazine; Cyril Tuohy, Managing Editor of Risk and Insurance Magazine. (11/6/2008)

Meet the Publications (Part 2) Tough questions for the industry's toughest critics. Participants include: Walter Podgurski, InsuranceBroadcasting.com; Lynna Goch, Editor of Best's Review Magazine; Gavin Souter, Managing Editor of Business Insurance Magazine; Cyril Tuohy, Managing Editor of Risk and Insurance Magazine. (11/6/2008)

Meet the Publications (Part 3) Tough questions for the industry's toughest critics. Participants include: Walter Podgurski, InsuranceBroadcasting.com; Lynna Goch, Editor of Best's Review Magazine; Gavin Souter, Managing Editor of Business Insurance Magazine; Cyril Tuohy, Managing Editor of Risk and Insurance Magazine. (11/6/2008)

Meet the Publications (Part 4) Tough questions for the industry's toughest critics. Participants include: Walter Podgurski, InsuranceBroadcasting.com; Lynna Goch, Editor of Best's Review Magazine; Gavin Souter, Managing Editor of Business Insurance Magazine; Cyril Tuohy, Managing Editor of Risk and Insurance Magazine. (11/6/2008)