Learn how insurers approach their marketing needs, where they find their audience and what tomorrow's advertisers are doing to reach them.

Hilton New York
1335 Avenue of the Americas
New York, New York

The premier event for insurance marketers, advertisers and those who would like to learn more about reaching the insurance industry returns with an even bigger and bolder conference. Last year’s inaugural event drew a capacity crowd, so register now for the 2007 Insurance Marketing and Advertising Summit.

View the 2006 conference coverage      Subscribe to the IMAS Podcast

2007 IMAS AGENDA
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am		 Opening Remarks Lee McDonald, Vice President, Communications, A.M. Best Company
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am		 Behind the Numbers:
Who's spending what, with whom and in what channels? Jon Swallen, Senior Vice President, Research, TNS Media Intelligence
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am		 Old Mutual Heads for the U.S.:
How the 150-year-old insurer is launching its first assault on U.S. financial markets. Siobhan McNulty, Assistant Vice President, Corporate Public Relations and Communications, Old Mutual Financial Network
Rena Kilgannon, Principal, Kilgannon
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am		 MORNING BREAK
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am		 Direct and to the Point:
Insurance direct marketing-what works, what doesn't and why. Don Jackson, Principal, Jackson Consulting Group Ltd.
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am		 Bringing Life to Life:
MassMutual takes a surprising approach in some of the most familiar marketing channels. Trish Robinson, Senior Vice President, Strategic Communications and Community Responsibility, MassMutual Financial Group
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pm		 LUNCHEnjoy "Show and Tell" - a look at the most exceptional insurance marketing promotions from our attendees and other leaders in the industry.
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pm		 Taking Liberty:
The P/C industry's fastest-growing top-tier insurance group takes marketing to a new level. Steve Sullivan, Senior Vice President, Communications Services, Liberty Mutual Insurance Company
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pm		 Cool Cars, Hot Marketing:
Using the independent-agent market to reach core customers. Donna Wares, Senior Manager, Agent Marketing, Hagerty Insurance Agency
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pm		 AFTERNOON BREAK
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pm		 Farmers Reaches Out:
Breaking through with multicultural marketing. Luis Sahagún, Manager, Emerging Markets Advertising and Marketing, Farmers Insurance Group
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pm		 Profit-focused Insurance Marketing Jay M. Jaffe, President, Actuarial Enterprises Ltd.
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pm		 The Rise of New Media in Insurance Marketing:
What your audience is reading makes a difference. Marci DeVries, Vice President, Digital Communications, Imre Communications
Sam Friedman, Editor-in-Chief, National Underwriter P&C
Andréa C. Basora, Vice President, Web and Editorial Services, Insurance Information Institute
  Join us for a cocktail reception at the Hilton, immediately following the final session.
Who Should Attend
  • Advertising professionals
  • Financial services marketers
  • Insurance strategists
  • Publishers
Speakers
  • Chief marketing officers from major insurance organizations, including carriers and brokers
  • Marketing experts
  • Advertising leaders
Admission

$199, includes admission, materials, lunch and a cocktail reception following the conference.