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A.M. Best Co. Insurance Information & Technology Survey
(99 Responses from attendees of "E-Fusion: Where Insurance and Technology Converge" conference)

Who are the most e-savvy insurance companies?
Progressive 28%
Allstate 22%
AIG 12%
Hartford 10%
Geico 7%

What’s motivating your e-commerce efforts?
Opportunities 52%
Competition 26%
Innovation 10%
Brand Recognition 5%

Who leads the e-commerce vision in your organization?
CEO/President 42%
Management Team 23%
Sales/Marketing 14%
CIO/IT 13%
Board of Directors 4%

What factor (electronic or otherwise) in the coming year will do the most to affect the future of insurance e-commerce?
Electronic Signatures 15%
Customer Acceptance 15%
Regulation 9%
Technology (XML) 8%

Pick the percentage of industry premiums you estimate will be generated through online transactions by 2005?
5% to 15% 59%
Greater than 15% 27%
Less than 5% 13%

Aside from personal auto and term insurance, what insurance product is most ripe for electronic distribution?
Renters/Homeowners 21%
Small Business 8%
BOP (Business owners) 8%
Workers’ Comp 7%
Health/Medical 6%

Is your company devoting enough time/resources to technological initiatives?
Enough 55%
Too Little 41%
Too Much 2%

What is the most common mistake that insurers are making in their
e-commerce efforts?

Assume Consumer Needs 13%
Slow to Market 11%
Rushing to Market 10%
Lack of Focus 9%
Underestimate Effort 6%

How are your e-commerce projects developed?
Combination 69%
Internal Staff 26%
Outsourced 4%

Return on investment (ROI) of e-commerce costs in your organization was:
About what was Expected 50%
Lower than Expected 21%
Higher than Expected 8%

How long will it take for the Internet to mature into a meaningful medium for the insurance industry?
Today 6%
1-2 Years 13%
3-5 Years 55%
More than 5 Years 24%

Has the insurance industry gotten a bad rap in its ability to take advantage of electronic communications?
No 72%
Yes 35%

Do you consider your Internet/e-commerce efforts to be successful?
Not Sure 38%
Yes 35%
No 18%


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