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Tuesday, November 17th
Lawson spoke at "Fulfilling the e-Commerce Promise," A.M. Best Co.'s annual Insurance Information Management Conference. Lawson presented a model in which insurers use three networks: the public Internet for marketing and somes types of customer services, such as allowing policyholders to submit and check the status of claims. An industry extranet based on Internet protocol could be used for business-to-business trading partners. Field data entry may continue to rely on the type of networks in place today. InsWeb Corp., the Internet-based insurance marketplace, has seen phenomenal growth in the number of users comfortable using the public Internet to submit personal information on online insurance applications. In the first six months of this year, 1 million users spent an average 15 to 16 minutes entering information on the site. In the following three months, the site registered another 1 million user sessions, according to Kevin Keegan, president of InsWeb's insurance services group. InsWeb, however, has no data to document to what degree insurers are closing sales on the leads generated through the site. Keegan said one insurer is planning to start binding policies through the site, which will increase its closing rate. |
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Until the day when the Internet can guarantee a high level of
performance, security and reliability, insurers should conduct mission-critical
communications and transactions over a private network, said Chip Lawson, senior
product manager for Ivans Inc., a provider of insurance network services.