The Insurance Media
Association The
A.M. Best Company Present... The 2006
Insurance Marketing and Advertising SummitFriday,
November 3, 2006The University Club One West 54th Street New York,
N.Y. 10019
Set in the heart of Manhattan, this is the first event of its type
focused on insurance advertising and marketing. Learn how insurers approach
their marketing needs, where they find their audience and what tomorrow's
advertisers are doing to reach them.
Who Should Attend
Advertising
professionals Financial services
marketers Insurance
strategists Publishers
Speakers
Chief
marketers from major insurance organizations, including carriers and
brokers
Marketing
experts Advertising leaders
Agenda8:45 am IMA
Membership SessionScheduled Speaker: Bill Harris, President,
W.V.H. Inc. 9:15 am Introduction to Conference and Introduction of Attendees
Lee McDonald, Vice President, Communications, A.M. Best Company Walter
Podgurski, Chairman & Chief Executive Officer, Insurance Media Association
9:30 am Reaching Main
Street: Touching the World of Independent Agents and Financial Planners
Scheduled Speakers: Ann Glover, Group Senior Vice President, Corporate
Relations and Chief Marketing Officer, The Hartford Dick Poppa, Executive
Director, Independent Insurance Agents & Brokers of New York Peter van
Aartrijk, Managing Director, The van Aartrijk Group Lori Reed, Director of
Marketing, InsureMe 11:00 am Reaching the Home Office: Getting the Attention of Carriers,
Reinsurers and Large Organizations Moderator: Sam Friedman,
Editor-in-Chief, National Underwriter P&C Scheduled
Speakers: William Pitt, Senior Adviser, HawkPartners Ansis Vallens,
Principal, Signals & Strategies 12:00 pm
Lunch 12:30 pm IMA Presents Lifetime Achievement Award 12:45 pm Keynote Speaker Shane
Boyd, Vice President, Corporate Communications, The St. Paul Travelers Companies
1:30 pm Reaching Brokers
and Benefits Managers Scheduled Speakers: Ric Ritter, Vice
President, Institutional Marketing, MetLife Chris Knopf, Chairman, Mintz
& Hoke 2:45 pm Reaching the Commercial Market: Risk Managers, Commercial
Insureds & Self-Insureds Moderator: Martin Ross III, Vice
President/Publisher, Business Insurance Scheduled Speakers: Daniel
Prince, Director, Global Communications, Willis Group Denis O'Shea, Vice
President, Communications, Hartford Steam Boiler Larry France, Vice President
& Editorial Director, Rough Notes Co. 4:00
pm Wrap-Up and Adjourn
Admission
$99, includes admission to conference, continental breakfast and lunch.
Seating is limited.
Registration
Registration for the 2006 conference is closed. Please check back for
information about our 2007 event.
Listen to Our Podcast
A.M. Best and the Insurance Media Association have launched a new podcast series that
includes interviews with experts in insurance marketing and advertising, on
topics that will be explored in depth at the November 3 conference.
Exhibitor Opportunities
The conference will afford ten exhibitors the opportunity to interact with a
variety of professionals from the advertising, marketing, publishing and
insurance fields.
- Seven six-foot skirted tables for exhibitors will be arranged around
the perimeter of the meeting room, one table per exhibitor. Access to wireless
Internet and electricity will be available.
- Attendees will be invited to visit with the exhibitors at these tables
before and after the meeting and during breaks.
- Exhibiting companies will be featured in the meeting program, on the meeting
Web site, www.insurancemedia.net, and in a special Insurance Newscast promotion
from the Insurance Media Association.
- The cost to exhibit is $500 and includes two meeting registrations.
- To register as an exhibitor, please contact Conference Chairman Walter
Podgurski at 888-282-1765.
For More Information
For more information about the conference, please contact:
Lee McDonald, Vice President, Communications, A.M. Best Company (908)
439-2200, ext. 5561 lee.mcdonald@ambest.com
Lynna Goch, Managing Editor, Best's Review (908) 439-2200, ext. 5381 lynna.goch@ambest.com
Insurance Media
Association 9221 Ravenna Road, Suite #D8, Twinsburg, OH
44087 888-282-1765, fax: 330-425-8489 - direct: 330-425-8399
Conference Chairman: Walter Podgurski, Insurance Media Association
Program Chair: Lee McDonald, A.M. Best Company (lee.mcdonald@ambest.com)
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