The Insurance Media Association           The A.M. Best Company Present... The 2006

Insurance Marketing and
Advertising Summit

Friday, November 3, 2006The University Club
One West 54th Street
New York, N.Y. 10019

Set in the heart of Manhattan, this is the first event of its type focused on insurance advertising and marketing. Learn how insurers approach their marketing needs, where they find their audience and what tomorrow's advertisers are doing to reach them.

View the 2006 conference program.

Who Should Attend

 Advertising professionals    Financial services marketers    Insurance strategists    Publishers

Speakers

 Chief marketers from major insurance organizations, including carriers and brokers
 Marketing experts    Advertising leaders

Agenda

8:45 am IMA Membership SessionScheduled Speaker:
Bill Harris, President, W.V.H. Inc.
9:15 am Introduction to Conference and Introduction of Attendees Lee McDonald, Vice President, Communications, A.M. Best Company
Walter Podgurski, Chairman & Chief Executive Officer, Insurance Media Association
9:30 am Reaching Main Street: Touching the World of Independent Agents and Financial Planners Scheduled Speakers:
Ann Glover, Group Senior Vice President, Corporate Relations and Chief Marketing Officer, The Hartford
Dick Poppa, Executive Director, Independent Insurance Agents & Brokers of New York
Peter van Aartrijk, Managing Director, The van Aartrijk Group
Lori Reed, Director of Marketing, InsureMe
11:00 am Reaching the Home Office: Getting the Attention of Carriers, Reinsurers and Large Organizations Moderator:
Sam Friedman, Editor-in-Chief, National Underwriter P&C
Scheduled Speakers:
William Pitt, Senior Adviser, HawkPartners
Ansis Vallens, Principal, Signals & Strategies
12:00 pm Lunch 12:30 pm IMA Presents Lifetime Achievement Award 12:45 pm Keynote Speaker Shane Boyd, Vice President, Corporate Communications, The St. Paul Travelers Companies 1:30 pm Reaching Brokers and Benefits Managers Scheduled Speakers:
Ric Ritter, Vice President, Institutional Marketing, MetLife
Chris Knopf, Chairman, Mintz & Hoke
2:45 pm Reaching the Commercial Market: Risk Managers, Commercial Insureds & Self-Insureds Moderator:
Martin Ross III, Vice President/Publisher, Business Insurance
Scheduled Speakers:
Daniel Prince, Director, Global Communications, Willis Group
Denis O'Shea, Vice President, Communications, Hartford Steam Boiler
Larry France, Vice President & Editorial Director, Rough Notes Co.
4:00 pm Wrap-Up and Adjourn

Admission

$99, includes admission to conference, continental breakfast and lunch. Seating is limited.

Registration

Registration for the 2006 conference is closed. Please check back for information about our 2007 event.

Listen to Our Podcast

A.M. Best and the Insurance Media Association have launched a new podcast series that includes interviews with experts in insurance marketing and advertising, on topics that will be explored in depth at the November 3 conference.

Exhibitor Opportunities

The conference will afford ten exhibitors the opportunity to interact with a variety of professionals from the advertising, marketing, publishing and insurance fields.

  • Seven six-foot skirted tables for exhibitors will be arranged around the perimeter of the meeting room, one table per exhibitor. Access to wireless Internet and electricity will be available.
  • Attendees will be invited to visit with the exhibitors at these tables before and after the meeting and during breaks.
  • Exhibiting companies will be featured in the meeting program, on the meeting Web site, www.insurancemedia.net, and in a special Insurance Newscast promotion from the Insurance Media Association.
  • The cost to exhibit is $500 and includes two meeting registrations.
  • To register as an exhibitor, please contact Conference Chairman Walter Podgurski at 888-282-1765.

For More Information

For more information about the conference, please contact:

Lee McDonald, Vice President, Communications, A.M. Best Company
(908) 439-2200, ext. 5561 lee.mcdonald@ambest.com

Lynna Goch, Managing Editor, Best's Review
(908) 439-2200, ext. 5381 lynna.goch@ambest.com

Insurance Media Association
9221 Ravenna Road, Suite #D8, Twinsburg, OH 44087
888-282-1765, fax: 330-425-8489 - direct: 330-425-8399

Conference Chairman: Walter Podgurski, Insurance Media Association

Program Chair: Lee McDonald, A.M. Best Company (lee.mcdonald@ambest.com)