A.M. Best Company's 7th Annual Insurance Marketing & Advertising Summit 2012 IMAS - The Marketing of Insurance
Best's Review magazine's 2012 Insurance Marketing and Advertising Summit, which was interrupted by Hurricane Sandy, continued with a series of online webinar-and-streaming-video "lunchcasts."
The Insurance Marketing and Advertising Summit has run for seven years. It examines how insurers, brokers, agents, reinsurers and others are finding new ways to communicate and brand themselves in today's fast-changing business environment.
Innovators on Innovation: Creating Breakthrough Insurance Products, Services and Delivery A panel of innovation and insurance veterans discuss how they use market intelligence, data, internal expertise and creativity to help support new ideas and initiatives. They also emphasize how to generate organizational support, harness distribution and build marketing into the mix at the earliest stages.
Speakers: Ty R. Sagalow, President, Innovation Insurance Group Matthew Power, Chief Innovation and Strategic Relationship Officer, AIG
Profiting from Niches: Identifying and Pursuing Program Opportunities with Limited Resources NIP and other nimble agencies have built fast-growing program businesses by identifying tightly focused markets, then working closely with carriers and distributors to create customized offerings and delivery platforms. A detailed look at how one leading program writer evaluates markets, develops offerings, reaches new markets and measures effectiveness.
Speaker: Richard Augustyn, Founder and CEO, NIP Group
Clicking Back: How the Big I's Project CAP Seeks to Strengthen Agents' Online Clout Project CAP, created through an alliance of the Independent Insurance Agents & Brokers of America, Trusted Choice, state associations and key insurance carriers, helps independent agents and insurers recruit and relate to today's online insurance consumer.
Speaker: Charles (Chip) Bacciocco, Chief Executive Officer of Project CAP
Best's Review (www.bestreview.com) is published by the A.M. Best Co., for insurance professionals, including home office executives, agents, brokers and others affiliated with the industry.