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Best's Conferences & Events Center


November 14, 2013


Hyatt Regency


2 Exchange Place (view)

A.M. Best Company's 8th Annual
Insurance Marketing & Advertising Summit
2013 IMAS - The Marketing of Insurance

The eighth annual Insurance Marketing & Advertising Summit was held on Thursday, November 14, 2013, at the Hyatt Regency Jersey City on the Hudson.

This year's event was on "Reaching the Insurance Industry in Three Dimensions: Traditional, Digital, Social." Sessions focused on how insurance and related organizations have mounted successful campaigns in video, social networks and traditional print advertising. Presenters also explored how marketers are using data and new information sources to build more effective campaigns.

Watch interviews with presenters at this year's Insurance Marketing & Advertising Summit.

Read more about this year's sessions.

Time Event Speakers

8:00 am -
8:30 am

Registration / Continental Breakfast

8:30 am -
9:15 am

Sun Life Financial and the National Basketball Association Team Up

Listen to podcast

Ed Milano,
Vice President, Marketing, Sun Life Financial U.S.

9:15 am -
10:00 am

Strategy, Social, Sharing: American Collectors Turns Down a New Road of Content Marketing

Watch video

Jill Bookman,
CEO, American Collectors

Laura Packard,
Vice President of Sales and Marketing,
American Collectors

10:00 am -
10:15 am


10:15 am -
10:45 am

Bridging the Digital Divide: How Insurers Are Integrating Digital Tactics in Marketing and Communications Strategies

Lee McDonald,
Group Vice President, Communications,
A.M. Best

10:45 am -
11:15 am

Think Locally, Act Locally: New Jersey Manufacturers Makes Its Case at Home

Listen to podcast

John W. Hardiman,
Director, Corporate Communications and Policyholder Services, NJM

11:15 am -
12:00 pm

Communicating Disability Benefits to Younger Wage Earners

Listen to podcast

Marc McFarland,
Senior Vice President of Strategic Services,
Adams & Knight

Tom Morgan,
Vice President, Director of Channel Strategy & Analytics, Adams & Knight

12:00 pm -
1:00 pm


1:00 pm -
1:30 pm

Project CAP Looks to the Next Level of Online Visibility for Consumers and Producers

Listen to podcast

Mark Iverson,
Senior Vice President of Products and Sales,
Project CAP

1:30 pm -
2:15 pm

Assurant Case Study: How Marketers Are Monetizing Big Data

Listen to podcast


Jeff Hughes,
Director of Pricing and Analytics for Consumer Direct, Assurant Solutions

Andy Meng,
Director, Analytics Practice Lead, Merkle

2:15 pm -
2:30 pm


2:30 pm -
3:30 pm

Video: The Next Insurance Marketing Frontier

Listen to podcast with John P. Greene on "The Importance of Video in the Insurance Marketing Tool Kit"

John P. Greene,
President & COO,

Colleen McCarthy,
Director of Communications, Willis North America

Bob Meola,
Vice President, Corporate Communications,
Chubb Group of Insurance Companies

Michelle Reo-Regan,
Manager - Video, A.M. Best

James Peavy,
Assistant Vice President - Public Relations,
A.M. Best (Moderator)

3:30 pm -
5:00 pm

Networking Social

For information regarding this year's event, please e-mail